On Thursday, the German multinational company Adidas announced the launch of the company’s first Adidas Originals NFT series. Adidas Originals NFT drop collaborates with Bored Ape Yacht Club (BAYC), cryptocurrency investor Gmoney, and the comic series Punks Comics.

Adidas releases “Into the Metaverse” Originals NFT series

Adidas Continue to fulfill its mission of entering Metaverse and using irreplaceable tokens and blockchain technology.Footwear and sportswear companies jumped in first Cooperation with Coinbase He also said that the last week of November is “exciting”. Adidas also hinted at cooperation with The Sandbox, a game called Meta Festival.In the first week of December, Adidas disclose Transactions between footwear and sportswear companies and Boring Ape Yacht Club (BAYC), cryptocurrency investor gold, And the comic series Punk Comics.

The partnership resulted in the first Adidas Originals NFT series, which aims to pay tribute to creators and will provide access to virtual wearables for the blockchain-based game Metaverse The Sandbox. There will also be physical products such as hoodies, sportswear and Gmoney’s orange beanie. The Adidas Originals NFT series will go on sale on December 17, and the owner will “get exclusive access to the Adidas Originals experience and products.”

Erika Wykes-Sneyd, vice president of marketing and communications at Adidas Originals, said in a statement: “As part of our ambition to celebrate the ideas that define a new era of creativity, we have been at the forefront of creativity, which is an open meta-universe. .” sent to Bitcoin.com news. “This is where Adidas Originals naturally enters: a wild world full of infinite possibilities, anyone can express and be rewarded for their most original ideas,” Adidas executives added.

The Chief Digital Officer stated that “blockchain is one of the most innovative technologies of this generation”

Adidas also purchased Bored Ape Yacht Club (BAYC) NFT called “Indigo Herz”. BAYC NFT Indigo Herz is officially named Bored Ape Yacht Club #8774 and Adidas have a small part of NFT, according to NFT summary of the wallet.

“Before the launch, Adidas confirmed that members have the opportunity to redeem the POAP (Proof of Attendance Agreement) NFT status badge to commemorate their existence at the beginning of the brand’s journey to Metaverse,” the company’s NFT series announcement details.

“It’s refreshing to see a culturally influential brand like Adidas Originals working so closely with the NFT community,” Gmoney said. “At every step, they included suitable partners from the encryption, metaverse, and NFT communities, and listened to their ideas early on.”

Adidas NFT will be available through the portal adidas.com/metaverse At 0.2 Ethereum Per unit. Adidas said that virtual and physical wearable devices will be available in 2022. Adidas Chief Digital Officer Scott Zalaznik said that blockchain technology is “one of the most innovative technologies of this generation.” Zalaznik further stated:

The foundation we have established with Web3 will bring new creative opportunities for partnerships, participation through digital products, and the path to a more inclusive future.

What do you think of the Adidas Originals NFT series in collaboration with BAYC, Punks Comic and Gmoney? Please tell us your thoughts on this topic in the comments section below.

Jamie Redman

Jamie Redman is the head of news at Bitcoin.com News and a fintech reporter living in Florida. Since 2011, Redman has been an active member of the cryptocurrency community. He is passionate about Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 4,900 articles about destructive protocols emerging today for Bitcoin.com News.