Over 20% of Americans have gotten a jump start on holiday shopping

10/29/2014 // West Palm Beach, Florida, US // JusticeNewsFlash // Justice News Flash // (press release)

U.S. – Many Americans have reportedly gotten a jump start on their holiday shopping this season. As reported by WebProNews, Nielsen data shows that an estimated 22 percent of holiday shoppers have already begun, and the number is expected to increase soon.

Nielsen is quoted as reporting on this year’s holiday shopping trends in the U.S., “Entering the fourth quarter of 2014, retail sales remained sluggish and weaker than they were this time last year… Consumer confidence in the U.S. has been trending upward; however, uncertainty persists, and many consumers still report feeling as though they are still in a recession. That uncertainty and a sluggish equity market could dampen spending this season. Spending over the next few weeks, however, should pick up for retailers, buoyed by positive trends in the job and housing markets, coupled with low fuel prices and lower inflation.”

The report further states, “Overall, Nielsen expects Americans to up their holiday spending by almost 2% this year, and 22% of us have already made the transition from thinking about the holidays to actually making purchases.”

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