Hyundai pulls ad depicting failed suicide attempt

04/25/2013 // West Palm Beach , Florida, US // JusticeNewsFlash // Justice News Flash // (press release)

U.S. – Hyundai has pulled an ad that sparked controversy over its depiction of a failed suicide attempt by a driver in one of its vehicles. As reported by USA TODAY, the automaker’s online campaign depicts a man attempting to commit suicide by asphyxiation with the car’s exhaust. The ad is purported to make an attempt to be humorous, with the punchline of the joke being the victim’s discovery that the vehicle is a zero-emission car.

Hyundai is quoted in the report as releasing the statement regarding he ad, “We at Hyundai Motor America are shocked and saddened by the depiction of a suicide attempt in an inappropriate European video featuring a Hyundai. Suicide merits thoughtful discussion, not this type of treatment.”

Robert Gebbia, executive director for the American Foundation for Suicide Prevention, is further quoted as stating of the automaker’s decision to pull the ad, “This advertisement was particularly graphic and potentially dangerous. We are pleased that Hyundai has decided to pull this campaign.”

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