Top 10 Tips by Jana Simard. Press Release Advice from JusticeNewsFlash – Every writer should read the following steps in order to compose a well-written and concise press release.
- Write and re-write: We recommend using a spell-check tool in addition to re-reading and re-writing your press release to ensure that it is written without error.
- Grab the reader’s attention: Use a catchy or inviting phrase to begin your article in order to catch the reader’s eye and compel them to read more. The headline and first paragraph should mainly be a summary of what the article will encompass.
- Do not write as you speak: Refrain from using slang, abbreviations or hype. Avoid using complex words or phrases that the average person would not understand. Keep it simple, and avoid the use of jargon.
- Keep it Current: Time your release to within a few days or a week from when the event occurred. Use current events, recent studies, trends and social issues to bring relevance, urgency and importance to your message.
- Use graphics: JusticeNewsFlash releases can accommodate multimedia files like images, video, links and other features that will capture the attention of your readers and highlight your news.
- Create Mystery: Give the reader a source in which to go to in order to read or find more information. Links within the text creates a mechanism for readers to interact with the content.
- Tell the Truth: Do your best to avoid exaggerating the facts. Utilize ways to make the information appealing without embellishing it or telling any white lies to entice the reader. Usually the subject matter is interesting enough.
- Use the Present Tense: Verbs in the active voice bring your press release to life. This conveys a present and contemporary feed.
- Credit: Give credit where credit is due.
- Less Is More: Too many words can be distracting, so be concise. Also, avoid using overly long headlines, excessive lists and high overall word counts. Keep the content to about 300-400 words. Keep it short, keep it simple.
By: Jana Simard