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NEW YORK, Oct. 25, 2022 (GLOBE NEWSWIRE) — Bernstein Liebhard LLP, a nationally recognized investor rights law firm, is reminding investors of the deadline for filing a motion by lead plaintiff in a securities class action lawsuit filed on behalf of investors seeking American Depositary Shares (“ADSs”) from Yatsen Holding Limited (“Yatsen” or the “Company”) pursuant to or traceable to the Company’s registration form on Form F-1 (including any amendments thereto) and the related prospectus on Form 424B4 (collectively, the “Offering Documents”), issued in connection with Yatsen’s IPO in November 2020 (the “IPO” or the “Offering”); and/or in between November 19, 2020 and March 10, 2022, inclusive (the “Class Period”). The lawsuit was filed in the United States District Court for the Southern District of New York alleging violations of the Securities Act of 1933 and the Securities Exchange Act of 1934.

Yatsen operates in the fast-growing Chinese cosmetics market. Founded in 2016, Yatsen has launched three color cosmetics and skincare brands: Perfect Diary, Little Ondine and Abby’s Choice. Combined, these three brands served 23.4 million and 23.5 million direct-to-consumer (“DTC”) customers in 2019 and the nine months ended September 30, 2020, respectively.

Widely recognized as Yatsen’s first and most notable brand, Perfect Diary was launched in 2017 to offer “premium” and “innovative” color cosmetics to Gen Z customers. According to the defendants, Perfect Diary became the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Little Ondine, considered Yatsen’s second most important brand, reached within eight months of…