Global brands like Prada and Remy Martin have severed ties with Chinese superstar Li Yifeng after the actor was arrested for recruiting sex workers.

Li is the latest in a line of artists to find themselves in legal trouble recently as the government cracked down on China’s entertainment industry and stepped up efforts to curb what she calls “chaotic fan culture” and celebrity excesses.

State media said Li, 35, was recently arrested by Beijing police and charged with “soliciting prostitution on multiple occasions” and allegedly confessing.

Global and local brands, including luxury fashion house Prada, watchmaker Panerai and French cognac maker Remy Martin, issued statements on Sunday saying they had dropped Li as their brand ambassador in the wake of the scandal.

The actor, who played revolutionary leader Mao Zedong in 2021 to mark the centenary of the Chinese Communist Party, is hugely popular with more than 60 million followers on China’s Twitter-like platform Weibo.

Just last month, he walked the runway in Beijing presenting Prada’s Fall 2022 collection.

A spate of scandals in recent months has brought down China’s biggest entertainers, including singer Kris Wu, who was arrested on suspicion of rape last August.

Actress Zheng Shuang was fined $46 million last year for tax evasion.

In September last year, officials ordered broadcasters to shun performers with “wrong political positions” and to cultivate a patriotic atmosphere.

“We solemnly urge the great number of television artists to consider morality and art as their homework for their lives,” the China Television Artists Association said in a statement Monday.

“No matter what achievements you’ve made…if you don’t keep yourself clean…so-called glory will vanish and so-called future will be ruined,” it warned.