SAN FRANCISCO, Sept. 06, 2022 (GLOBE NEWSWIRE) — On September 2, 2022, Pollock Cohen LLP filed a lawsuit class action against KingsGroup and FunPlus International AG on behalf of users of the mobile game State of Survival: Zombie War. The lawsuit alleges that the companies deceived consumers by falsely advertising deep discounts for in-app purchases, when in reality there were never any discounted prices. Courts have long ruled that such deceptions are unlawful.

State of Survival is a zombie-themed “freemium” game that was originally released in 2019, and the defendants claim it has been downloaded more than 100 million times and generated more than $1 billion in revenue. As a “freemium” game, it’s free to download and play, but the companies make money by selling in-app packs of tools and resources that help players level up in the game.

The complaint alleges that the defendants’ fraudulent practices consist of telling players that they will receive discounts of almost 99% – for example, if they only pay $9.99 for a package that normally retails for $997.40 $ is sold. However, as claimed in the complaint, the package was never sold at a price approaching $997.40. The complaint further details fraudulent offers, including promised bonuses of “3960%” or “2800%,” often displayed in red, visually appealing bubbles to lure and mislead consumers. Other fraudulent tactics detailed in the complaint include the “Only 1 left!” warning. to indicate an extreme shortage of products and create a sense of urgency and competition among players. In reality, according to the lawsuit, there was no such delivery restriction.

The lawsuit was filed in the US District Court for the Northern District of California. The plaintiffs are represented by attorneys Raphael Janove and Adam Pollock of Pollock Cohen LLP, Jay Kumar of Jay Kumar Law, and Karl Kronenberger and Kate Hollist of Kronenberger Rosenfeld LLP. It’s the same legal team…