By JESSICA DaMASSA, WTF HEALTH

In Milan, just outside the Frontiers Health conference, I caught up with Roberto Ascione, conference Chairman and CEO of Healthware Group, about his newly released book, “The Future of Health: How Digital Technology Will Make Care Accessible, Sustainable, and Human. ”

A primer on digital health and its role in shaping care and well-being, the book is intended to provide an overview of the digital health market and what it means for the way healthcare will be delivered and consumed in the future.

Loaded with real-world examples and guest perspectives from a number of Roberto’s fabulous friends from across the healthcare and life sciences industries, the book aims to tell the story of health-and-tech in a way that is fun and fast – and doesn’t t require healthcare expertise to understand!

Roberto and I quickly cover the main themes of the book, and why it’s so important RIGHT NOW for patients, clinicians, and healthcare entrepreneurs, investors, and innovators to read about where health tech came from, where it’s at, and where it’s headed. You know your market category is coming-of-age when it hits the bookshelves!