This week, we and Richard Nisbet Professor of Social Psychology and Co-Director of the Culture and Cognition Program at the University of Michigan, focusing on culture and reasoning and basic cognitive processes. Malcolm Gladwell called him “the most influential thinker in my life.” He is the author of numerous studies and books, and recently, “Thinking: Memoir. “

He explained how people reason and reason about the world. His early work involved inductive reasoning, causal reasoning, and covariance detection. Nisbett’s research on the right to suggest eventually led to the FDA’s request to list the side effects of the drug; his research found a “dilution effect to demonstrate.” The more relevant and irrelevant data points, the less important any one of them becomes. Therefore, compared with a single related side effect, a long list of potential side effects has much less impact on the observer.

Nisbett’s work shows that universities can improve IQ scores and can teach people to think more clearly and understand their reasoning better.

We discussed how the different social cultures of the East and the West lead to completely different thought processes, especially in terms of relationships and backgrounds. His research in this field eventually became a book, Geography of thought: Asians and Westerners think differently… and why.

Nisbett was praised for creating the Amos Tversky IQ test: “The sooner you realize that Tversky is smarter than you, the smarter you will be. “

List of his favorite books here; The record of our conversation is Available here on Monday.

You can stream and download our complete conversation, including podcast add-ons iTunes, Spotify, Suturing device, Google, Bloomberg, and Acast. All early podcasts on your favorite podcast host are available Found here.

Be sure to check our Master of Business interview This weekend, meet with Ray Dalio, the founder, co-chairman and co-chief investment officer of Bridgewater Fund, the world’s largest hedge fund. Dalio’s latest book, Principles for dealing with the ever-changing world order: the reasons for national success and failure.

Books by Richard Nisbett