American multinational footwear and sportswear company Nike announced the acquisition of a start-up company called RTFKT Studios, which uses non-fungible token (NFT) assets, blockchain authentication and augmented reality technology. Nike said the acquisition will enable the company “to provide next-generation collectibles that integrate culture and games.”

Nike enters Metaverse by acquiring RTFKT Studios

On December 13, Nike Announce The company acquired RTFKT Studios, a digital collectibles company.The news followed Nike’s The initial steps towards metaverse In the first week of November, and the company’s recent integration with the virtual game Roblox. This shoe company published an article about “Nikeland,“A Nike-themed virtual world located in the Roblox virtual world. As Nike enters the Metaverse industry and the blockchain field, the company’s competitor Adidas has Race to NFT and Metaverse as well as.

Nike acquires NFT Startup RTFKT Studios to
NFT sale of sneakers by RTFKT and NFT artist Fewocious.

RTFKT studio According to the website, the website was established by three friends at the beginning of the Covid-19 era in January 2020. The portal also pointed out that RTFKT (pronounced artifact) focuses on non-fungible token (NFT) technology, blockchain authentication and augmented reality (AR). In February, RTFKT and NFT artists called “Young woman,” About 600 pairs sold At the time of settlement, purchase physical and virtual sports shoes NFT at a price of 3.1 million U.S. dollars. RTFKT is also behind Clonex NFT Avatar Project.

Nike acquires NFT Startup RTFKT Studios to
Clonex NFT avatars is another project led by RTFKT Studios.

The incarnation of Clonex NFT is NFT, allowing people to use them in the physical world and metaverse realm. Clonex NFT was designed by Japanese artist Takashi Murakami, According to reports, The avatar NFT quickly sold out, but the sales suffered “attack and controversy.”

Nike president stated that the acquisition will “expand Nike’s digital footprint and capabilities”

Nike President and CEO John Donahoe talked about the acquisition of RTFKT and the company’s steps towards Metaverse.

“This acquisition is another step in accelerating Nike’s digital transformation, allowing us to serve athletes and creators at the intersection of sports, creativity, games and culture,” Donahoe said in a statement. “We are acquiring a very talented creative team, they have a real and interconnected brand. Our plan is to invest in the RTFKT brand, serve and develop their innovation and creative community, and expand Nike’s digital footprint and capabilities. “

In early November, Nike confirmed “just do it“Slogan, its SNKRS Logo, and Air Jordan “Jumpman”, Ready to be used as “downloadable virtual goods”.

“Nike is the only brand in the world that is passionate about innovation, creativity and community with all of us. We are very happy to be able to develop our fully formed brand in the metaverse,” Benoit Pagotto, one of RTFKT’s partners-Founding People said in the acquisition announcement. Nike’s RTFKT Studios acquisition press release concluded that the terms of sale “will not be disclosed to the public.”

Tags in this story

sport equipment, sports shoes, Blockchain, clone, Clone avatar, Cryptocurrency, Digital assets, Downloadable virtual goods, Young woman, Footwear, Metaverse, Multinational footwear, nft, NFT, Nike, Nike, Nikeland, Irreplaceable tokens, Irreplaceable tokens, Rob Rox, RTFKT, RTFKT studio, Sportswear, Murakami Takashi, Virtual item

What do you think about Nike’s acquisition of NFT company RTFKT Studios? Please tell us your thoughts on this topic in the comments section below.

Jamie Redman

Jamie Redman is the head of news at Bitcoin.com News and a fintech reporter living in Florida. Since 2011, Redman has been an active member of the cryptocurrency community. He is passionate about Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 4,900 articles about destructive protocols emerging today for Bitcoin.com News.

Image Source: Shutterstock, Pixabay, Wiki Commons, Nike, RTFKT Studio,

Disclaimer: This article is for reference only. It is not a direct offer or invitation to buy or sell, nor is it a recommendation or endorsement of any product, service or company. Bitcoin Network Does not provide investment, tax, legal or accounting advice. The company or the author is not directly or indirectly responsible for any damage or loss caused or claimed to be caused by using or relying on any content, goods or services mentioned in this article.


Source link