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American multinational footwear and sportswear company Nike announced the acquisition of a start-up company called RTFKT Studios, which uses non-fungible token (NFT) assets, blockchain authentication and augmented reality technology. Nike said the acquisition will enable the company “to provide next-generation collectibles that integrate culture and games.”
Nike enters Metaverse by acquiring RTFKT Studios
On December 13, Nike Announce The company acquired RTFKT Studios, a digital collectibles company.The news followed Nike’s The initial steps towards metaverse In the first week of November, and the company’s recent integration with the virtual game Roblox. This shoe company published an article about “Nikeland,“A Nike-themed virtual world located in the Roblox virtual world. As Nike enters the Metaverse industry and the blockchain field, the company’s competitor Adidas has Race to NFT and Metaverse as well as.
RTFKT studio According to the website, the website was established by three friends at the beginning of the Covid-19 era in January 2020. The portal also pointed out that RTFKT (pronounced artifact) focuses on non-fungible token (NFT) technology, blockchain authentication and augmented reality (AR). In February, RTFKT and NFT artists called “Young woman,” About 600 pairs sold At the time of settlement, purchase physical and virtual sports shoes NFT at a price of 3.1 million U.S. dollars. RTFKT is also behind Clonex NFT Avatar Project.
The incarnation of Clonex NFT is NFT, allowing people to use them in the physical world and metaverse realm. Clonex NFT was designed by Japanese artist Takashi Murakami, According to reports, The avatar NFT quickly sold out, but the sales suffered “attack and controversy.”
Nike president stated that the acquisition will “expand Nike’s digital footprint and capabilities”
Nike President and CEO John Donahoe talked about the acquisition of RTFKT and the company’s steps towards Metaverse.
“This acquisition is another step in accelerating Nike’s digital transformation, allowing us to serve athletes and creators at the intersection of sports, creativity, games and culture,” Donahoe said in a statement. “We are acquiring a very talented creative team, they have a real and interconnected brand. Our plan is to invest in the RTFKT brand, serve and develop their innovation and creative community, and expand Nike’s digital footprint and capabilities. “
RTFKT is now part of the NIKE, Inc. family. ???? pic.twitter.com/5egNk9d8wA
— RTFKT Studios (@RTFKTstudios) December 13, 2021
In early November, Nike confirmed “just do it“Slogan, its SNKRS Logo, and Air Jordan “Jumpman”, Ready to be used as “downloadable virtual goods”.
“Nike is the only brand in the world that is passionate about innovation, creativity and community with all of us. We are very happy to be able to develop our fully formed brand in the metaverse,” Benoit Pagotto, one of RTFKT’s partners-Founding People said in the acquisition announcement. Nike’s RTFKT Studios acquisition press release concluded that the terms of sale “will not be disclosed to the public.”
What do you think about Nike’s acquisition of NFT company RTFKT Studios? Please tell us your thoughts on this topic in the comments section below.
Image Source: Shutterstock, Pixabay, Wiki Commons, Nike, RTFKT Studio,
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