DraftKings Marketplace plans to launch a gamified NFT series in the next NFL season

DraftKings Marketplace plans to launch a gamified NFT series in the next NFL season


The National Football League Players Association (NFLPA) has partnered with sports betting operator DraftKings Inc., Announce During the NFL season from 2022 to 2023, gamified non-fungible tokens or NFT series will be launched on the DraftKings Marketplace. According to the company, starting next year, fans will be able to play NFT-based games, including their favorite NFL players.

OneTeam, NFLPA’s official media business partner, helped facilitate the deal with DraftKings, giving them the necessary permissions to use the names, images, and likenesses of current NFL players.

In a statement shared On the DraftKings website, Beth Beiriger, senior vice president of product operations at DraftKings Marketplace, said: “The future of fans is unfolding in front of us. Apart from DraftKings, few organizations can take advantage of the increasing intersection between sports and NFTs that will become part of Web 3.0. The cornerstone of entertainment.”

DraftKings market go In August last year, the NFT platform co-founded by Brady himself launched the first Tom Brady NFT series called Autograph.In addition to NFT, Brady also further demonstrated his support for cryptocurrency in the following ways Passed 1 bitcoin for his 600th touchdown.

related: Rams player Odell Beckham Jr. will accept NFL Bitcoin salary

The announcement indicates that DraftKings’ upcoming NFT will Enable Customers buy and sell collectibles through the Polygon network and play against other players in the game. The goal of DraftKings’ NFT experience is to “create authentic connections for avid fans,” according to Sean C. Sansiveri, general counsel and business leader of NFL Players Inc., the marketing and licensing arm of the NFLPA.

related: Professional sports leagues no longer resist NFT: Dapper Labs

Last month, the NFL also Enter Work with Ticketmaster to bind NFT collections to the selection of game tickets at the time of purchase, emphasizing the extensive adoption of blockchain technology by professional sports leagues.