The British Advertising Authority has launched an investigation into the advertising of cryptocurrency floki inu (FLOKI). The ad headline “Miss the Governor? Get Floki,” appeared on London buses and subways. The team behind the floki inu advertising campaign stated that these advertisements were “legally removed” and that the actions of the advertising authorities were “an attack on cryptocurrency and people’s freedom of choice-obviously under review.”

The British Advertising Authority is investigating Floki Inu cryptocurrency advertising

The Advertising Standards Agency (ASA), the British advertising regulator, is investigating the cryptocurrency floki inu (FLOKI) advertisements placed on public transport in London.

Floki inu is a cryptocurrency named after Tesla CEO Elon Musk’s Shiba Inu. Musk is known as the father of dogs because of his support for the meme cryptocurrency Dogecoin (DOGE). He tweeted on June 25th: “My Shiba Inu will be named Floki.” The Tesla boss then tweeted on September 12th that “Floki has arrived.” FLOKI has both ERC20 tokens and BEP20 tokens.

Floki inu ads have appeared in London’s bus and underground stations. The ad featured “Miss the Governor? Get Floki”, written in large and bold words.

The team behind the floki inu encrypted advertising campaign stated that these ads were “legally cleared.” They told the BBC:

These ads also include a clear disclaimer that emphasizes the volatility of cryptocurrencies.

Although Transport for London (TFL), a transport operator in the capital, stated that the public has no widespread complaints about cryptocurrency advertising, some politicians in the UK expressed concern that the TFL should not approve Floki Inu’s advertising.

The Mayor’s Office of London stated: “TFL is writing to the ASA and the Financial Conduct Authority (FCA) to solicit their views on the issues raised.” Sian Berry, a member of the Green Party’s London Parliament, told the Guardian:

This should raise a red flag, someone in the TFL should have seen this before approval.

The team behind the floki inu advertising campaign told the BBC in an email:

A political party’s attack on these advertisements is an attack on cryptocurrency and the people’s freedom of choice-obviously under censorship.

Throughout the summer, the ASA banned advertising campaigns for Luno, a cryptocurrency exchange that runs on TFL. The ad stated that “it’s time to buy” Bitcoin.

In a statement to the BBC, ASA stated that it is viewing different cryptocurrency advertisements, including advertisements for Floki Inu, which span “various media spaces”, not just TFL. “We will assess whether these ads violate our rules and use our findings to provide information for our supervision in this area, including any follow-up enforcement actions,” the agency described.

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