Thanks to the cooperation between catering giant Landry’s and New York Digital Investment Group (NYDIG), millions of customers dining in 500 restaurants in the United States will soon be able to earn Bitcoin points. In addition, Landry’s stated that it will purchase Bitcoin as its national treasury. “We think Bitcoin is a good choice for part of our own funds, so we also want to provide this option to our customers.”

Earn Bitcoin points when dining at 500 restaurants

Restaurant giant Landry announced on Tuesday that it has established a partnership with the New York Digital Investment Group (NYDIG) to “provide a Bitcoin loyalty reward program for millions of customers in the Landry Loyalty Program-Landry Select Club. “NYDIG is the Bitcoin investment arm of Stone Ridge Asset Management.

Announcement details:

This partnership will allow Landry’s Select Club members to earn Bitcoin points when dining at any of its 500 locations across the country.

“The Landry’s Select Club program currently returns 1 point for every $1 spent, and 250 points can be converted into a $25 reward,” the company explained in detail.

The restaurant giant told CNBC that it hopes to launch a new Bitcoin plan before Thanksgiving. The program will then be offered to 3.2 million members of its loyalty program.

“Customers who choose to join the new Bitcoin loyalty program can earn points that track the value of Bitcoin, and can redeem them in increments of $25 based on the market price of Bitcoin at the time of their redemption.” The company explained. “All Bitcoin loyalty points can only be redeemed for Landry’s Select Club rewards and cannot be transferred outside of Landry’s Select Club.”

Landry’s operates more than 500 high-end and casual dining venues, including more than 60 award-winning brands. Some of Landry’s well-known restaurants include Landry’s Seafood, Bubba Gump Shrimp Co., Rainforest Cafe, Mitchell’s Fish Market, Morton’s Steakhouse, The Oceanaire, McCormick & Schmick’s Seafood, Chart House, Saltgrass Steak House, Claim Jumper and Mastro’s restaurants.

To support this plan, Landry’s stated that it will invest in Bitcoin through NYDIG’s institutional-level custody solution, and elaborated:

In addition to managing the plan, Landry’s also announced its intention to hold part of its treasury reserves in Bitcoin through NYDIG.

Trey Zeluff, Landry’s director of digital asset strategy, believes: “We think Bitcoin is a good choice for part of our own funds, so we also hope to provide this choice for our customers.”

What do you think of Landry’s Bitcoin Points program and its plan to hold part of the Treasury reserves in the United States? Bitcoin? Let us know in the comments section below.

Image Source: Shutterstock, Pixabay, Wikimedia Commons