In this series, Healthcare design Ask leading healthcare design professionals, companies, and owners to tell us what caught their attention and share some thoughts on the topic.

Ray A. Wong, leader in the healthcare market Bek Barrios Architects (Tampa, Florida) shared his views on emerging market disruptors that healthcare design companies should focus on.

  1. Neglected consumer groups

In the past 18 months, discussions surrounding an aging population have increased significantly as we strive to maintain the health and safety of one of our country’s most sensitive demographic data. Understandably, the aging baby boomers prioritize funding for COVID-related clinical care, and we support the convenience and virtual care of millennials at the same time. But what is the price for this young crowd? Prioritizing convenience and virtual care rather than traditional doctor-patient experience may underestimate the extent to which in-person care has a positive impact on diagnosis, intervention, and final results. Healthcare designers have the opportunity to take a step back and reflect on how the upcoming tsunami of chronic diseases (discovered in later and more severe stages) will affect the hospitals as we know them. The industry has a unique position to help alleviate this situation by designing the best combination of the future that must be provided in the form of architecture, technology, systems, research, best practices, and artificial intelligence.

  1. Non-traditional market disruptors

Pandemic-driven behavioral changes, especially those focused on avoiding exposure to COVID-19, have driven unprecedented growth of disruptors in the healthcare market, such as real-time analytics, technically supported retail (i.e. Amazon), and large-scale technological disruptions (i.e., , Google) and a virtual diagnostic platform. For example, although virtual care has long been established, it has only recently entered the lexicon of ordinary Americans. These changes have been widely accepted, but more importantly, they strongly indicate that they will continue to exist. Healthcare designers need to expand their familiarity and understanding of non-traditional healthcare disruptors to understand their impact on the long-standing healthcare design prototypes. Home-based care opportunities, virtual care, digital pharmacies, remote diagnosis, and digital treatment methods will provide opportunities for healthcare design to reimagine the future of the typical care service space.

  1. Support value-based treatment models

The future of rising healthcare costs is untenable.Once regarded as a utopian vision, according to the result of adjusting the cost of care, it has become necessary A model that can control the cost of healthcare. Pay per head, responsible care organization, pay for performance, and value-based procurement are value-based payment models that demonstrate the benefits of reducing costs beyond the outdated fee-for-service model. Healthcare design will increasingly need to use its expertise to support the healthcare system’s efforts to reduce costs through data-driven and evidence-based designs that support patient satisfaction, improve care outcomes, shorten hospital stays, and support employee morale and Staff efficiency. In short, traditional design considerations such as daylighting, materials that support noise reduction strategies, and palette selection will shift from purely aesthetic considerations to realistic revenue-generating design opportunities.

  1. Changes in the market

Many of the factors driving the growth of the outpatient market appear to be the same as those that led to the decrease in hospital admissions. For example, changes in the number of cardiology and orthopedics service lines are negatively correlated, causing the increase in the outpatient side to be similar to the corresponding decrease in the inpatient side. Inferring the importance and impact of these healthcare trends will largely depend on the ability of the healthcare design industry to develop its expertise base to include the same business, marketing, and regulatory considerations for daily conversations with customers. In short, the industry will need to accept its growing role as a partner and trusted advisor to the healthcare system, hoping to understand these changes for its capital improvement budgets, project financing methods, and growing healthcare real estate investments What does the combination mean.

  1. Medicaid reimbursement

The recent explosive growth of Medicaid will undoubtedly have an impact that goes far beyond the continuum of care provided, and enters the practical constraints imposed by the operational aspects of the care provision business. Once we have completely overcome the current public health emergency, these latest Medicaid figures are likely to change dramatically again, which makes things even more complicated. But why pay attention to healthcare design? In short, regulatory considerations, especially those that affect the bottom line of our customers, have a strong trickle-down effect on all industries related to the healthcare industry. Protecting the lifelines of those who are otherwise uninsured also helps protect the healthcare system and all those involved in the healthcare industry, including architects and designers. This relationship is real and has a profound impact on all relevant personnel.


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