Gap supports Biles’ decision to put her mental health first | Business and Economic News

Gap supports Biles’ decision to put her mental health first | Business and Economic News


After withdrawing from the Tokyo Olympics gymnastics team competition, Gap supported its star athlete endorsement Simone Biles (Simone Biles).

Gap Inc. supports the decision of Simone Biles, the spokesperson for its star athlete, to put her mental health first and participate in gymnastics team competitions at the Tokyo Olympics.

Kyle Andrew, chief brand officer of Gap’s Athleta series, said in a statement Tuesday: “We support Simone and support her health in and out of the game.” “Being the best also means knowing how to take care of ourselves. We are affected. She is inspired by her leadership today and supports her every step of the way.”

The 24-year-old world’s outstanding gymnast withdrew from the team competition after a vaulting horse fell, citing her mental state and the risk of injury. Her team continued to win silver medals.

On Wednesday, the US gymnastics team said that Byers would also withdraw from the individual all-around competition scheduled for Thursday. The US Gymnastics team said in a statement: “We wholeheartedly support Simone’s decision and commend her for her courage to put her health first.”

Byers has not yet decided whether to participate in the four individual event finals she is eligible to participate in, but so far, her decision has been a blow to Comcast’s NBCUniversal. The broadcaster counts on stars like her to attract viewers to watch its expensive Olympic productions, as well as sponsors who need a large number of TV viewers to promote its products.

Earlier this year, Athleta established a long-term partnership with Biles, ending her partnership with Nike Inc. Gap’s sportswear brand has been the most popular brand for this clothing retailer in recent years, and after introducing Biles and track and field stars, it gained global popularity in the Olympics, Allyson Felix (Allyson Felix) as its top two Sponsor athletes.

Tennis star Naomi Osaka is the spokesperson for Nike. She focused on the pressure that professional athletes faced when she withdrew from the French Open before the second round earlier this year, citing her anxiety about the media. Like Gap, Nike also expressed support for its athletes’ decision.

Osaka lit a cauldron at the opening ceremony of the Olympics last week, winning her first two games before being eliminated.

(The fourth paragraph is fully withdrawn and updated.)
– With the assistance of Jordyn Holman.

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