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Bitcoin (BTC) shopping rewards app Lolli announced today that it has closed its $10 million Series A financing led by early Chime backer Acrew Capital.

This round of financing also includes: Banana Capital, Up North Management and Animal Capital, the latter is a venture capital fund focused on Generation Z founded by social media stars Josh Richards, Griffin Johnson and Noah Beck. In addition, this round of financing also includes investment from influential people and entrepreneurs, such as Logan Paul, Chantel Jeffries, LaurDIY’s Lauren Riihimaki, Kenny Beecham and Baron Davis.

In addition, the salary increase also includes renewed commitments by many of Lolli’s early investors, including Alexis Ohanian’s 776, 3K VC, Gabriel Leydon and Forerunner Ventures.

This new funding will help expand the scope of recruitment, establish new partnerships and further develop Lolli’s new mobile application.

Lolli was founded in 2018 by Matt Senter and Alex Adelman to provide users with BTC rewards for daily shopping.

Shoppers can use Lolli’s mobile app or browser extension to earn Bitcoin rewards at more than 1,000 top retailers and Fortune 500 companies (including Kroger, Microsoft, and Booking.com).

To date, Lolli users have received more than 3.5 million USD in Bitcoin rewards.

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