Blue Origin’s New Shepard rocket will take off with eclectic passengers on the 52nd anniversary of the Apollo 11 moon landing. The release scheduled for 9 a.m. Eastern Time is being broadcast live online. The post-launch media briefing will be held at 11 am Eastern Time.

Bezos’ goal is about 106 kilometers, more than 16 kilometers higher than Richard Branson’s ride on July 11.

The capsule is fully automatic, so it can fly up and down quickly without a well-trained staff, and is expected to last only 10 minutes. Branson’s Virgin Galactic rocket plane requires two pilots to operate.

Watch | The impact of Richard Branson’s space flight:

Bezos’ dream come true was achieved after 15 successful space test flights of the New Shepard rocket since 2015, all of which were unoccupied. If successful, Blue Origin plans to add two more passenger flights before the end of the year.

The company has not yet opened ticket sales to the public, and is filling up for upcoming flights with people who participated in the $28 million charity auction for the fourth capsule seat last month. Due to schedule conflicts, the mysterious winner withdrew from Tuesday’s conference. This opened up an opportunity for Oliver Daemen, a college student from the Netherlands, whose father was one of the losers in the bid.

Also flying: Bezos’ brother Mark and Wally Funk, one of 13 female pilots who conducted the same tests with NASA’s Mercury astronauts in the early 1960s, but because they were female Failed to advance.

In the remote desert town of Van Horn, not everyone is excited about the play that takes place 40 kilometers north.

“This is a luxury for the rich,” said Jesus Ramirez, the owner of the pizzeria. He plans to have a cup of coffee on the terrace of his restaurant to watch the morning launch.