Black Widow soars to pandemic box office record


Even if there is an option to watch Black widow At home, audiences this weekend went to the cinema to watch the first Marvel movie released in two years with a record number of pandemics.

The Walt Disney Company said on Sunday that the box office revenue of this superhero movie in North America is estimated at $80 million. In addition to the 78 million U.S. dollars from international theaters and at least 60 million U.S. dollars in Disney+ Premier Access rentals, Black widow The box office in the first weekend exceeded $215 million.The studio stated that this is the largest domestic premiere weekend in history?? Star Wars: The Rise of Skywalker It debuted before the 2019 pandemic.

This is a huge victory for movies in the age of coronavirus.In North America, the previous pandemic record holder was Universal’s F9, Which debuted a few weeks ago at a price of 70 million US dollars.But not like Black widow, Played on 4,100 screens, the ninth Fast & Furious Movies are only shown in theaters.

Comscore’s senior media analyst Paul Dergarabedian said: “This is a very memorable weekend for the industry.”Black widow Play well on both the big screen and the small screen. It actually strengthens the cinema case. “

Dergarabedian pointed out that the vast majority of profits ($158.8 million) come from theaters. Approximately $12 million of this also came from IMAX screens.

Rich Gelfond, CEO of IMAX, said: “The box office of Hollywood blockbusters has been rising during each successive release. This bodes well for many films that will be released exclusively worldwide this fall and beyond.”

Johnson (left) and Florence Pugh starring in “Black Widow”. The movie has been shown in theaters and can be streamed. (Jay Maidment/Marvel Studios-Disney/Associated Press)

The movie is the first mixed version of Marvel

Black widowThe movie starring Scarlett Johansson has gone through a long theatrical journey. The blockbuster was originally scheduled to be released in May 2020, but it was postponed due to the pandemic. Disney finally decided to release it on “Date and Date”, which means it was released on multiple platforms at the same time. Black widow Has been shown in theaters, and its subscription streaming service Disney+ rents for $30.Although the release of pandemic movies is not unprecedented, even for Disney, the same is true for Disney Crura, This is the first Marvel movie to try a mixed strategy. It is by far the largest income earner.

It is unusual for the studio to publish the total revenue of streaming profits in real time. Many people have never done this before, and some will release data weeks after the fact.

Black widowThe strong performance this weekend affirmed our flexible distribution strategy, which is to provide franchise movies in theaters for a real movie experience, and as global concerns about COVID continue to exist, provide consumers who like to watch on Disney+ at home Choice,” said Karim Daniel, chairman of the Disney Media and Entertainment Distribution Company in a statement.

This movie is loved by audiences and critics, and they gave it a CinemaScore of negative A. Black widow Currently has 80% positive reviews on Rotten Tomatoes. Men accounted for 58% of the audience at the opening weekend.

The theater where summer blockbusters are showing is in good condition

F9 Ranked second with 10.8 million U.S. dollars, bringing its total domestic income in North America’s third weekend to 140.8 million U.S. dollars. Globally, its total revenue is 541.8 million U.S. dollars.Universal also won third and fourth places with the animation sequel Boss baby: family business, Which adds $8.7 million, and the terrifying Forever purification, 6.7 million US dollars. Quiet place part two Ranked in the top five with 3 million US dollars.

Currently, 81% of theaters in North America are open, and most theaters are operating at full capacity. In total, the total box office of the movie this weekend was 117 million U.S. dollars. This is the first time since the beginning of the pandemic that the income from watching movies in a weekend has exceeded $100 million.

Although it is promising for the entire industry, Marvel movies have always been in their own box office category. In total, their total revenue is close to 23 billion U.S. dollars.

“The Marvel movie is a unique monster,” Degara Bedian said. “I didn’t know you would see this every time you post.”



Source link