New indigenous model agency brings representation to the fashion industry
Toronto-get out of the way, supermodel-supernatural people are here.
This is the name of a new indigenous model company whose mission is: to bring representativeness to the fashion industry.
Joleen Mitton, one of the co-founders of Supernaturals Modelling, told CTV News that she had no such representative when she was young.
“It is really challenging not to see anyone who looks like me or my mother or my grandmother in the process of growing up, so we hope to change this situation,” Milton said.
The agency is located on unconcessed land in British Columbia. It is brand new, but already has more than 10 models. Its long-term goal is to become an important player in the industry. According to its website, The focus is on “the cultural representation of high-end health.”
Patrick Shannon, one of the co-founders, told CTV News: “Especially in the modeling industry, the level of representation of indigenous people is not high. It is not common for us to be regarded as ordinary people.”
The two co-founders have worked together for many years. They said it was necessary to showcase indigenous peoples and fashions on a global scale. Although the fashion industry has become more diverse in advertising campaigns and fashion shows in recent years, they say that indigenous people are often left behind.
“This kind of industry has always lacked community support and has traditionally been very hostile.” Shannon said.
Shannon is from Haida Gwaii on the West Coast. He is an entrepreneur and film director. He also runs InnoNative, a creative studio located in Haida Gwaii and Vancouver.
Milton himself was a model and led the Vancouver Aboriginal Fashion Week. Now her goal is to increase indigenous representatives and change stereotypes.
“[It’s] For representation, for people to see themselves on billboards, Tim Horton’s ads,” she said.
One of the people who hope to be in the spotlight with the help of Supernaturals is Tiana Oostindie, one of the agency’s models.
“I have always wanted to enter the modeling industry, but I have never really been confident, and I have never been proud of my indigenous background,” she said.
For aspiring models, the agency is accepting applications for indigenous models aged 17 and over living in Canada. In addition to these regulations, the agency is also open to all applicants, “no matter what age, size, sexual orientation or country you are from”, according to their website, anyone who is hopeful can apply.
The agency is already making waves and accepted an interview with Vogue magazine in May. They also signed a contract with Roots Canada and hope this is the first step on the road to success.