A new crackdown on junk food gets the green light in the post-Covid obesity war

A new crackdown on junk food gets the green light in the post-Covid obesity war


The new crackdown on junk food received the green light today.

This is part of the government’s post-Covid fight against obesity, which aims to make the UK healthier.


The British government has begun to declare war on obesityCredit: Getty-Contributor

But this means you will see fewer ads, such as sausage rolls, pies, and fish fingers, etc. for your favorite guilty pleasures.

Junk food advertisements will be banned on TV before 9pm.

Public Health Minister Joe Churchill said: “We are committed to improving the health of our children and tackling obesity. What young people see will have an impact on the choices they make and the habits they form.

“As children spend more time online, we must take action to protect them from unhealthy advertising.

“These measures are another key part of our strategy to make the country healthier and healthier, giving them the opportunity to make more informed decisions about food.

“We need to take urgent action to address health inequalities. This advertising campaign will help reduce billions of calories across the country and give our children a chance to live a healthy lifestyle.”

From April 2022, advertisements for high-fat, high-salt and high-sugar junk food will be banned.

Online restrictions will be limited to paid advertising to ensure that brands can continue to advertise in the “own media” online space; for example, the brand’s own blog, website, application or social media page.

Junk food shelving

Television and online restrictions can reduce up to 7.2 billion calories from the diet of British children each year, which could reduce more than 20,000 obese children in the next few years.

One in six adults and more than one-third of children between the ages of 10 and 11 are overweight-obesity is an important risk factor in the fight against the virus.

Number of children admitted obesity And related health conditions have quadrupled in the past Yen years.

There is evidence that exposure to HFSS ads affects when and what children eat. Over time, excessive calorie consumption can cause children to be overweight or obese.

The government estimates that there will be approximately 2.9 billion children HFSS TV influences and 11 billion online impressions (defined as individuals seeing one advertisement at a time) in the UK in 2019.

Obesity and Reduced life expectancy It is also a risk factor for many chronic diseases, including type 2 diabetes, cancer, and mental health problems.

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