The studio recently announced that it will start releasing all original series on Wednesday.

As the birthplace of many popular Marvel and Star Wars drama series, Disney+ recently launched its own series of God of Pranks and started this initiative. Rocky. Previous fans Wanda Vision with The Falcon and the Winter Soldier I’m used to ending a week’s work with a new episode. Although the turn to Wednesday seems a bit prank in itself, IGN senior streaming editor Julia Alexander said it shows how much Disney must provide.

“I think this shows how powerful their content library has become, where they can go,’We don’t necessarily need to designate a certain day as our preferred day for new content.'”

When the pandemic started, viewers were waiting for the season, not a single episode.Locked and eager to be distracted, Netflix shows things like Umbrella Academy with Bridgetown Provides a convenient way to consume the entire season.

Now, as fans guess the next secret East Town Mare Or distorted timeline Rocky, Viewers are rediscovering the fun of a weekly TV show.

Michelle Lovretta — creator of Canadian shows Lost girl with Kil Joyce And consultant Umbrella Academy—— View the restoration of weekly viewing mode as another phase of our pandemic response strategy.

“I think a lot of people must be eager to watch the appointment again, like a weekly serotonin blow,” she said. “We don’t expect much, but we can expect that. “

Pros and cons

Screenwriter and producer Elan Mastai (F word, this is us) Saying that carnival also provides writers with more control-they can work without worrying about being cancelled in the middle of the season. But Julia Alexander said that this model may not be sustainable.

“Netflix is ??very expensive to do what they do,” she said. Although the streaming giant has so much content that it can give up the entire season of multiple series in a month, she said: “From a profit and loss perspective, it is expensive and not cost-effective to compete with Disney. Strategy.”

Both Alexander and Mastai agree that streamers such as Netflix may start to adopt a weekly episode model for certain premium games. Netflix has begun to release reality TV shows Circle with Too hot once a week.

Perhaps more importantly, the weekly release helps the holy grail of streaming video, which subscribers retain.

“If you fall Strange things All of a sudden,” Master said, “you only need to register on Netflix for a week to watch. And if a show is delivered within four or five months, you will subscribe for several months, take time to sample and indulge in other shows. ”

But Alexander said there are some snack comedies that are suitable for overeating.Sitcoms such as Friends, how did i meet your mother or New girl There is a deep catalog, so viewers can keep coming back to watch multiple episodes.

What Carnival lacks is the social aspect that can react with other fans in real time.

Lovretta said that one of her favorite things about “live” TV — in this sense, watching one episode at a time — is to let a group of people watch a show together, even if they are meeting virtually on Twitter.She said she wouldn’t miss sitting in a movie theater — overheard someone talking about the movie with his friends — but she said she would “talk to them online for a few hours and talk about an episode Couple therapy.”

Happiness is waiting

For Mastai, part of the fun of television is waiting. “That’s a little patience, a little suspense.” He said, in the writing room this is us, They try to lean towards that.

“You put down the next episode, there is a huge turning point in the end, you can’t find out, so you can only wait,” he said.

He said that because they knew that the audience was analyzing and rewatching the episode, they added extra content. “We collected some clues. We collected all the nuances and details that you might not have discovered the first time,” he said.

For Mastai, this is what makes serialized stories satisfying. For anchors, as competition intensifies, this is an economic way to retain subscribers.A newly released Report from the research film OMDIA It was discovered for the first time that the average number of video streaming services used by American consumers dropped from 7.23 in November to 7.06 in April.

Alexander also said that the number of services customers have subscribed to has reached the upper limit. She predicts that the upcoming “mass integration period” will leave the last three-Disney+, HBO and Netflix; the content released every week can be watched by viewers.

For manufacturers such as Lovretta, it comes down to quality. Whether you click to play or wait to watch the live broadcast, she said that providing viewers with a wonderful world and characters they want to spend time with is the key.

As for how she looks, she wants both.

“My current ideal format may be streaming, because I like the audience can choose,” she said. “But ideally, I still have a weekly watch party component. I think I’m greedy, I kind of want it all.”