Mexico’s popular football club Deportivo Guadalajara (Chivas) is celebrating its 115th anniversary at its non-circulating token (NFT) auction. Avalanche blockchain.

The NFT auction will start on June 7 and will end on July 9 a month later. NFT will use unpublished materials carefully planned and designed by the club to attract Chivas fans and collectors in Mexico and other regions.

Part of the funds raised in this auction will be donated to Jorge Vergara Foundation, A non-profit association dedicated to the health of children and adolescents in Mexico and around the world.

In addition, fans can participate in open design competitions on social media to create the NFT concept, which will be included in the series.For more information about the design competition, see chivasdecorazon.com.mx/nft And club social media.

Guadalajara Club President Amaury Vergara said: “Guadalajara Club has always been characterized by innovation and providing fans with new experiences.” “As Mexico’s NFT and digital collectibles ecosystem has fully matured, we Want to digitally approach all our followers in Guadalajara, Mexico and outside of us”

Mexico’s leading blockchain technology company Avocado Blockchain is developing an implementation plan.

“For Ava Labs and the Avocado Blockchain, it is very important for allies to open up and innovate; for example, Chivas. Through cooperation, we will accelerate the adoption of digital assets and collectibles, and at the same time provide new interactive options for the sports marketing industry.” statement.