Torontonese reshape the lighting business and pay tribute to frontline workers with a neon heart
HALIFAX-If you see a neon light shining on the window, it is probably the work of Jeffrey Moss.
Moss, the owner of Moss LED in Mississauga, Ontario, founded his own company to produce lighting systems for the entertainment industry. However, since then, he has turned his attention to making heart-shaped neon lights to commemorate the frontline workers during the COVID-19 pandemic.
“I started to see them nearby and I thought,’Oh, my goodness, good idea’ because we are all walking around…only these beautiful lights,” Moss told CTV National News on Saturday.
Inspired by the tribute and support messages from windows across Canada, Moss stated that he wanted to show people the best way he knew: using light.
Moss said: “When our company closed, our hearts began. At the beginning of the pandemic, we lost our entire customer base.”
Then he started to publish his work to Leslieville Facebook GroupSoon afterwards, his business began to take off again.
Moss said: “From the end of summer, we mainly sell them to our… direct neighbors.”
The price of the lamp ranges from US$90 to US$100. So far, Moss says he has sold about 7,000 hearts, each of which is custom-made by hand. The LED lights are fixed on the wooden frame by magnets.
Since December, he has donated $5 to Michael Garron Hospital Foundation for every lamp he sold.
Although the joint venture initially produced only a few products, Moss was soon able to expand it to nearly 50 orders per day. His company also hired six people who were fired during the pandemic.
Theater stage performer and electrician Elaine Wong told CTV News: “It’s really supportive to find a job in this pandemic.”
Moss’s staff also includes his brother, who was a Sunwing airline pilot who also lost his job due to COVID-19.
Moss plans to continue to arouse people’s hearts as long as medical staff continue to protect Canadians during the pandemic.
Moss said: “This is a way of providing love to the world with a little light, warmth and hope.”