Gritty’s makeover of “Queer Eye” special program wins Whitby Award

Gritty (Gritty) personally changed her face and won the 2021 Webby Award for the bonus episode from the fifth season of “Queer Eye.”

Only for internet use Awarded the champion of “Voice of the People” in the “Video” (brand) sub-category At the 25th Annual Whitby Awards Ceremony on Wednesday. This category consists of video content that focuses on the game or game culture created by the product or brand.

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“Very Hairy Queer Eye Special: The Philadelphia Trapeze Mascot Gritty has a facelift” Premiered on YouTube last June The fifth episode “Queer Eye” (set entirely in Philadelphia) debuted on Netflix.

Gritty was nominated by his good friend Phillie Phanatic as a “Queer Eye” makeover, who nominated a letter for the feel-good makeover show Fab 5.

The Webby Awards began in 1996 to recognize outstanding performance on the Internet. The award is awarded by the International Academy of Digital Arts and Sciences, which was established in 1998 and consists of 2,000 judges.

The Webby Awards are divided into seven main categories: website and mobile website; video; advertising, media and public relations; social; apps, mobile and voice; games; and podcasts. Each major category has its own subcategory. Special achievement awards are also awarded every year.

Each category has two honors: Webby Award and Webby People’s Voice Award. Members of the International Academy of Digital Arts and Sciences select nominations for each category, as well as the winners of the Webby Awards in each category. However, the public voted for the Webby People’s Voice Award.

The “Queer Eye” album is not the only nomination featuring the fuzzy orange mascot of the trapeze. “Gritty’s 1/4 Hour Power: Live Instagram Variety Show” is this year’s winner. Sports (series and sports) subcategories society. However, it lost to Nike’s Mamba Week campaign to commemorate the late Kobe Bryant. This subcategory includes social media content and sports for sports teams, athletes and games.

News media creative marketing team Atlantic Re: think’s project entitled “Philadelphia’s Violent Attack on Black Radical Organizations” was nominated this year as the best brand editorial experience in the “Advertising, Media and Public Relations” category. This category recognizes the best personal and multi-part story or editorial features that are enhanced by adding innovative narrative elements, design components, and enhanced interactivity.

However, the project lost to Spotify’s “Your Package 2020” series and the “Rising Time” campaign launched by a global marketing company called 72andSunny for Troy condoms.

Created “Philadelphia’s Violent Attack on Black Radical Organizations” with the HBO documentary “Prisoner for Forty Years” The news was released in December last year and was about the city’s controversial MOVE attack in 1978. The incident was a precursor to the MOVE explosion in West Philly 7 years ago, which killed 11 people.

For a complete list of this year’s Webby Awards winners, please visit Event website.

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