Why Canadian actors are suing the parent company of social media giant TikTok
Bev Standing lives on the pipe, Advertising, corporate video, voice mail system, etc. voice work.
These tracks are usually produced in a recording studio in her bungalow in Welland, Ontario, but she said her voice has also been heard around the world in countless videos on the social media platform TikTok.
Stand and talk TikTok Use her voice recording without permission, So she sued ByteDance, whose parent company is headquartered in China, in a US court for violating the copyright of its voice.
Standing and saying, “This is my livelihood. This is what I do every day, every day, every weekend. It is not right to let you do what you want to do as you want.”
If Stanton’s claim is correct, but she cannot reach a settlement or lose the case in court, legal experts worry that the voice actors will be in trouble and cannot prevent their work from being used free of charge.
Pina D’Agostino, an expert in copyright law and associate professor at York University’s Osgoode Hall School of Law in Toronto, said: “If this is a mistake, then you will almost eradicate the industry.”
“You can say that everything is free.”
TikTok’s parent company is estimated to be worth $400B
The lawsuit was filed in the U.S. District Court for the Southern District of New York in early May.
CBC News asked TikTok about the case, but the company did not comment.
TikTok allows users to post and share videos ranging from 15 seconds to one minute in length, covering everything from dance and fashion to education and social issues.
TikTok, which has offices in the United States, is especially popular among young people.
It was launched in 2016 and has almost 690 million users worldwide Its parent company is the most recent Estimated to be worth nearly 400 billion U.S. dollars.
In contrast, standing power is only a small part.
Watch | Canada sues TikTok owner for using her voice:
After taking a weekend course on voice work in 2008, she was gradually able to transform it into a career and become a full-time job before 2014.
She said: “I am a freelancer fighting against a huge conglomerate.”
“It’s totally overwhelming, but I have no choice.”
What did she say the incident happened
According to Standing, after the company launched a new feature on the app, she somehow became a narrator for TikTok videos.
In the fall of 2020, TikTok first launched a tool that can convert text typed by users into voice, and then play it on a video.
Standing and speaking, for users who are trying to use the text-to-speech feature in North America, the app will automatically add a computer-generated version of her voice to their video.
I am a freelancer in a large conglomerate. This is totally overwhelming, but I have no choice. “-Voice actor Bev Standing
Standing and saying that it was the first time she saw TikTok video using her voice. It was a video sent to her by a friend living in Portugal at the end of last year.
Then, she said that her daughter found a video tape, followed by her stepdaughter.
Standing and saying: “Then everyone started sending me these videos,’This is you, this is you’.” “This is how I found out.”
She said that at first, she thought it was cool, but then she started to worry about how often it happened.
She said that she found that some users were using the feature to express vulgar language or offensive speech, which made her feel uneasy and threatened her reputation.
Standing and saying, “My brand is very clean. I won’t say anything that I disagree with, and I won’t swear.” “You know, I want to be a brand for a big product. Therefore, they may not accept me now.”
The person standing said that she believed she knew how her voice was used in this way.
She said she was hired as Institute of Acoustics, A research institution of the Chinese government.
The job is simple, but on a considerable scale.
“I have to read English sentences, and thousands of English sentences will be dissected for translation.”
The standing lawyer and her lawyer believed that these recordings were owned by TikTok to some extent and were used as raw speech to generate text-to-speech narration.
Legal issues and what she wants
Robert Sciglimpaglia, an attorney based in Stantin, Connecticut, said that his client never allowed anyone to use her voice in a way he claimed was used by TikTok.
The core of the case is the claim that the standing record “suffered major and irreparable injuries”, while TikTok “deprived [her] The ability to control her reputation. “
Because standing and saying her voice is Used in TikTok advertisements of companies such as McDonald’s, Sciglimpaglia said, his clients have also been deprived of potentially profitable contracts.
He said: “If she really wants to be McDonald’s voice on TikTok, it may be a six-figure job, depending on the number of records they record.”
The webmaster wants TikTok to stop using her voice, and she is seeking compensatory and punitive damages.
As compensation, Sciglimpaglia said: “The maximum penalty for each infringement is $150,000.” However, because they could not obtain TikTok records, they could not tell how many times Statin’s voice was used.
He said that before filing the lawsuit, he had contacted TikTok to negotiate a settlement, but “TikTok completely ignored us.”
Osgoode’s copyright expert D’Agostino (D’Agostino) said she was worried that TikTok might drag the case back.
“They have an army of lawyers behind them. They will argue that they are within their rights and everything they do is completely legal.”
But she said that the company may be inclined to reconcile, because if Stanton proves that she is her voice, then she has a good reason to be based on the so-called moral rights.
D’Agostino (D’Agostino) said that this means standing has the right to express her own voice, “in essence, she has the right to the authenticity and integrity related to her work.”
As far as she is concerned, Standing hopes that TikTok will be “responsible for any unauthorized use of my voice, no matter what it looks like.” She also hopes that “other large and small companies know that you can’t. This will have an impact.”