The mother, 41 years old, whose baby girl died of sepsis, criticized the “insensitive” comic relief advertisement about “keep the baby alive” joke.

A mother whose mother’s young daughter died of sepsis attacked an “insensitive” comic relief advertisement, “joking to keep the baby alive”.

Charlotte Cooper’s “lifeless” nine-month-old Heidi was taken to hospital after contracting pneumococcal sepsis in 2019, and unfortunately died shortly afterwards.


Nine-month-old Heidi died in 2019 after suffering from sepsisCredit: Jam Press
Charlotte Cooper's mother slammed the comic relief ad for


Charlotte Cooper’s mother slammed the comic relief ad for “joking to keep the child alive”Credit: Jam Press

The 41-year-old husband and the 41-year-old husband Andrew (Andrew) have had a heartbreaking death in the past 18 months.

Last week, Charlotte was horrified to see a billboard promoting comic relief near her home in Airdrie, North Lanarkshire, Scotland.

This ad, in collaboration with the chaotic favorite Maltesers, shows a social post: “As the baby’s survival brings a heavy sense of responsibility, I sometimes wonder if I should own a guinea pig. #themassiveovershare.”

Charlotte said that the “scarred” poster forced her to relive the worst moments in her life when Heidi’s heart stopped beating.

She told Log: “I couldn’t believe what I was reading. It was fascinating.

“I fully support the mental health of pregnant women, but it is not a good thing to support a person’s mental health by destroying the psychology of others.

“It’s disappointing that they chose to use a comment, joking about keeping the baby alive.

“I can’t keep my baby alive, so it is very painful to see such a thing.

“I don’t think it’s sensitive at all. They haven’t considered the impact of comments like this on people who have lost children, let alone those who are trying to solve fertility problems or have lost children. This is very harmful.

Heidi was taken to the hospital with fever and vomiting


Heidi was taken to the hospital with fever and vomitingCredit: Jam Press
The warning signs that her torn parents warn others of sepsis


The warning signs that her torn parents warn others of sepsisCredit: Jam Press

Malteser produced Mars Wrigleys UK and Comic Relief and stated that the campaign aims to raise funds and raise awareness about the mental health of pregnant women.

The fund will support projects such as the “Happy Mother Foundation” and “Smile Group”, which can provide important assistance to mothers in need.

A Comic Relief spokesperson said: “We are sorry to hear about Mrs. Cooper’s loss. We have been in contact with her to discuss her concerns directly.

“The offer is part of the Maltesers’Over Share’ campaign, personal anecdotes from parents, encouraging moms to share their experiences online.

“This campaign aims to emphasize the importance of maternal mental health in a relevant way and to help people access critical support services when they need it.

“Sadly, this is not Mrs. Cooper’s experience. We will bring her important feedback on board in future work.”

Heidi (Baby Heidi) and 41-year-old father Andrew (Andrew)


Heidi (Baby Heidi) and 41-year-old father Andrew (Andrew)Credit: Jam Press
The doctor later told Heidi’s parents that she had developed meningitis and sepsis and was probably caught because of sneezing or coughing.


The doctor later told Heidi’s parents that she had developed meningitis and sepsis and was probably caught because of sneezing or coughing.Credit: Jam Press

A spokesperson for Mars Wrigley UK said: “We are very sorry to learn of Charlotte Cooper’s loss. This is something that no parent should experience.

“The’large-scale over-sharing’ campaign that we launched in cooperation with leading maternal mental health charities provides an important platform for the British public to openly talk about motherhood.

“This sport is bringing meaningful changes to those who need support. Almost 50,000 people have visited the Manga Relief Maternal Mental Health Center.”

After Heidi started vomiting and developed a fever in July 2019, she was treated for a viral disease, but when her joints were sore and “lifeless”, she was quickly sent back to the hospital.

The child was diagnosed with suspicious sepsis, but tragically, her heart stopped until she could undergo surgery at Wishaw General Hospital.

The doctor later told Charlotte and Andrew, who were upset, that she had meningitis and sepsis, which might have been caused by sneezing or coughing.

What is sepsis?

This situation is always caused by infection.

The culprit is usually We all recognize the infectionpneumonia, Urinary Tract Infection (UTI), skin infections (including cellulitis) and stomach infections (for example) appendicitis.

Usually, when a person receives a minor cut, the area around the wound becomes red, swollen and warm to the touch.

This proves that the body’s immune system has begun to work, releasing white blood cells to the injured area to kill the bacteria that cause the infection.

White blood cells and platelets form blood clots in the tissue surrounding the wound.

The blood vessels swell, allowing more blood to flow and leaking, allowing infection-fighting cells to escape from the blood and enter the tissues that need it.

This causes inflammation, which in our opinion is a warm red swelling.

When septicemia As it happens, the system goes into overdrive.

Inflammation that is usually only visible near small incisions can spread throughout the body, affecting healthy tissues and organs.

The immune system-the body’s defense mechanism-overreacts, and as a result it attacks the body.

It can cause organ failure and septic shock, which can be fatal.

Charlotte Charlotte was sad at the time: “Parents need to learn more about sepsis because it kills many people.

“Every hour there is a chance of sepsis and survival. I can’t help but think that if we know more, Heidi Anne might still be here.”

Heidi has been vaccinated against pneumococcal bacteria, but she caught a strain that was not included in the vaccination from a cough or sneeze from a stranger.

At a heartbreaking moment, the 7-year-old girl with autism turned blue because she could not tell her condition and died of sepsis.

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