Dallas, 12/08/2016 /SubmitPressRelease123/
Daniels, who has a track record of success over the past 15 years of marketing and management experience, will be responsible for marketing and aligning marketing and brand strategy with business objectives. She also will help the firm build integrated go-to-market solutions to attract new customers and build loyalty with existing customers.
“We’re excited and proud to have Raquel join us,” said Amy Witherite, founding partner of Eberstein Witherite, LLP. “She has an impressive background and will play a key role in helping to drive growth at the firm.”
Previously, Daniels was chief strategy officer and director of client services at a Fort Worth-based strategic communications firm, serving as an agency leader and head of client planning and strategy. Daniels has advised and worked with clients across a range of industries to develop solutions for customer strategy and marketing. She helped expand the firm’s expertise in customer retention, diversity and multicultural marketing.
Daniels earned a Masters of Strategic Communications from the University of North Texas Mayborn School of Journalism. She received a Bachelor of Arts in sociology and public relations from the University of North Texas in Denton, Texas.
“I am thrilled to be part of the Eberstein Witherite team,” Daniels said. “My career has been spent in consumer engagement and building meaningful relationships between brands and their customers. I look forward to continuing that practice at Eberstein Witherite by designing custom marketing solutions to win customers and foster loyalty.”
During her free time, Daniels spends time with her son and her husband. She serves on boards promoting gender and diversity equality and serves as an adjunct professor at Texas Christian University. She also is a marathon runner and coach.
Eberstein & Witherite, LLP
Email: [email protected]
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