Three Ways Many Content Marketers Missed Key Opportunities During the Super Bowl

Three Ways Many Content Marketers Missed Key Opportunities During the Super Bowl


Dallas, 02/10/2016 /SubmitPressRelease123/

The Super Bowl is notorious for not only stimulating high emotions from die hard football fans, but also motivating advertisers everywhere to get their creative juices flowing. Many people have become just as enthusiastic about the new commercials that will air as they are about the game itself. A survey conducted by Prosper Insights and Analytics revealed that 17.7 percent of adult respondents named ads as the most important feature of the Super Bowl. This is why a number of advertising firms put their best foot forward to create commercials poised to make the top most memorable lists.

According to Adweek, this year’s Super Bowl was watched by 111.9 million viewers on average, making it the third most watched of all time.

Source: Adweek Report “With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time”

“According to Nielsen’s fast national ratings, the Denver Broncos-Carolina Panthers game was watched by an average of 111.9 million viewers, which makes it the third most-watched Super Bowl—and third most-watched U.S. program—in history…CBS said viewership peaked between 8:30 and 9, when 115.5 million tuned in. CBS’ Super Bowl livestream also attracted an average of 1.4 million viewers per minute.”

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From a marketing standpoint, getting the attention of that many people at once is a golden ticket opportunity. Some are even willing to pay as much as $5 million for a 30-second spot. It is true that for many companies such exposure can help catapult their success. But for content marketers, particularly those who deal with smaller companies that cannot afford the big spend on commercial advertising that their corporate counterparts can, many ask what opportunities does Super Bowl marketing really provide?

According to Qamar Zaman, CEO of online press release distribution service Submit 123 PR, “there are several not so costly opportunities for content marketers centered around the big game, but some are missed because a number of smaller enterprises have yet to figure out how to fully capitalize on them.” Zaman says the following are three ways some content marketers missed the boat this year:

  • Not generating buzz on social media – “Social media is in many ways key to really connecting with a target audience and big brands don’t necessarily corner the market on social media use,” according to Zaman. Smaller enterprises can also post, share, and Tweet in real time during and leading up to the game as well as in discussions about it thereafter to help promote themselves.
  • Not taking advantage of pre and post game marketing opportunities – “Even companies that paid millions of dollars for a few seconds on air cannot just stop there,” says Zaman. The digital marketing expert suggests that most of the real marketing opportunities are actually those that take place pre and post game further stating, “even if millions of people viewed a commercial once, that doesn’t mean they connected with it. Smaller businesses without big budgets have the same opportunities to talk about the game and related marketing messages on social media, through press releases and blogs, and other platforms before and after the game has aired.”
  • Being intimidated by the grandiose – Zaman says “big brand commercials may be impressive, but that doesn’t mean that these are the only things that matter when marketing a product, service, or idea.” The CEO says that with social media and other platforms allowing real time connection with prospects, smaller businesses with limited budgets should look to these as capable of getting the job done when it comes to marketing to their target audience.

For more content marketing tips that can help ensure your business will not miss out on other marketing opportunities, please visit

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