Five Ways Periscope Helps Businesses Connect With Potential Customers

Dallas, Tx, 09/01/2015 /SubmitPressRelease123/

According to the Cisco Visual Networking Index, Forecast and Methodology report for 2014-2019, which is part of an effort to track and forecast visual networking applications, video is expected to comprise 80 to 90 percent of consumer traffic globally by the year 2019. In addition the report states “It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross the network by 2019.”


Amid the boom in video traffic, Periscope, a live video streaming application for Android and iOS, is an example of the type of app that industry experts anticipate will remain in the spotlight.


Periscope, which was launched in 2015 and purchased by Twitter for an estimated $100 million in March of this year has amassed more than approximately 10 million users who view a significant amount of video daily.


According to Dallas digital marketing expert Qamar Zaman, the app is poised to have major influence over the way users interact with brands in the coming years. The expert, who is CEO of online press release distribution service Submit 123 PR, says “video streaming services like Periscope have proven to be major game changers in helping businesses make sure their marketing messages don’t get lost in translation in the way that more traditional methods have allowed them to.”


Zaman further suggests that there are five key ways Periscope facilitates effective interaction between businesses and potential customers. These are:


  • Link sharing to video stream access can be automated – As an affiliate of top social network Twitter, Periscope allows users to share links to videos via Tweets after going live.

  • Selective sharing enables businesses to target specific groups – Whether one is seeking to create a private broadcast accessible only by certain groups or implement other targeting measures, users are able to be selective in who their videos are shared with.

  • Instant viewer feedback is provided – Instant feedback is provided on Periscope when viewers send comments. This is beneficial for businesses seeking to assess how their video messages were received by audiences.

  • Brands can be discovered on a global scale – The app gives brands the capability of using location tagging to make their videos accessible to viewers on a global scale. Brands can also target audiences in multiple languages.

  • Video replay capabilities are available – Perhaps one of the most useful capabilities for businesses is a feature that allows them to replay their videos up to 24 hours after their original broadcasts. This enables brands to give potential customers who were unable to view a live stream in real time the opportunity to hear their marketing messages at a time more convenient for them, and in essence reach a bigger audience base.


Businesses can obtain more information about the benefits of video streaming services in connection with their marketing campaigns by visiting and connecting with Zaman directly.


More About Dallas Digital Marketing Expert Qamar Zaman/ Submit Press Release 123


Qamar Zaman is a digital marketing expert who has over a decade of experience developing tools for enhancing digital marketing efforts facilitated by small to mid-sized businesses. Dallas based online press release distribution service, Submit Press Release 123, was developed by Zaman to assist businesses with meeting a range of digital marketing goals.


More information about the press release distribution and digital marketing support available from Submit Press Release 123 can be found by visiting


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