Dallas, TX, 07/28/2015 /SubmitPressRelease123/
According to a recently released Benchmark report by social analytics company Simply Measured, Twitter engagement increased by 105 percent year over year in the fourth quarter of 2014 for the Top 100 Interbrand Global Companies measured. As the year progresses, businesses of all types are taking stock of such reports in order to gain insight into what methods can help them improve their social media marketing ROI.
Says Jeff Bullas, author and digital brand strategist, of Simply Measured’s findings, “The increased engagement rate shows that more users are not only jumping to Twitter, but also becoming more comfortable engaging with brands on the network.”
Bullas further notes; however, that “As brands continue to integrate social media strategy into their overall marketing plan, it’s a constant struggle to decide where to allocate resources.”
So, considering reports like the aforementioned, when it comes to reaping the rewards of increased Twitter marketing engagement, where do businesses go from here? According to the Twitter marketing experts of SocialCentiv, who developed a tool that helps businesses find potential customers on the top social network, keeping track of trends can go a long way in finding needed direction.
In a recent guest post on SocialCentiv’s blog, social media marketing guru Ivan Serrano advises businesses to stay on the lookout for trends surrounding the top social network. Says Serrano, “Business marketers and leaders should be looking for ways to use these emerging trends to increase revenues, improve sales and expand brand awareness.”
Developing the Right Twitter Marketing Agenda
The Twitter trends of 2015 that several social media marketing strategists suggest are important for business marketers to pay attention to include:
Increased use of “Buy Buttons,” which will allow users to make purchases while still on their feed
An increase in visuals, such as photos and videos
An increase in the number of ads
What’s the takeaway for paying attention to each of these?
When it comes to “Buy Buttons,” businesses can take advantage of the opportunity to allow prospective customers to make purchases from them directly using effective targeted messages.
Visuals and photos can be shared to make offers more enticing to prospects
The experimentation with promoted tweets can be helpful in attracting a wider audience base for those seeking to jump on the Twitter ad bandwagon.
Marketing experts also suggest that the use of tools that allow businesses to directly act on the expressed interests of Tweeters is one of the best starting points for businesses that want to expand their Twitter marketing success in 2015. Millions of people are on the social network expressing their interests, wants and needs. This information makes for excellent conversation starters between Twitter users and businesses that offers products or services relevant to what target audiences have expressed the intent to purchase or engage in. With the use of this type of intent-based marketing strategy, more quality business prospects can be drawn to a business’ offer in droves.
For businesses that made great strides in their Twitter marketing endeavors last year, 2015 is a prime time to work on increasing their social connections even more. For those whose social media marketing efforts may have fell short in 2014, the new year offers a wealth of opportunity to dust off their shoulders and learn from past mistakes. In either case, it’s not to late to develop a solid agenda for how to increase one’s Twitter marketing success for 2015.
Macy English, SocialCenitv
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