Lawyer Marketing Update—Why Inbound Marketing is Important to Grow Your Practice
07/27/2012 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras // (press release)
Over a number of years CEPAC online marketing has conducted various tests that have shown the value of inbound marketing because it offers potential clients important information in their quest to find the right attorney. It differs from traditional marketing in that it doesn’t push your message at prospects as much as it offers solutions that they are looking for. By creating fresh content that is highly targeted and then syndicated across a vast network of newswire partners it can be found and accessed. It is a highly cost effective and non-interruptive way to reach out across the web.
Cepac, backed by quantifiable data, continues to educate their clients on how Google+ now plays a significant role in online marketing. New law firm Internet marketing requires the use of social signals, which are mission critical to law firm SEO. Google is giving more weight to branded content. The new concept, AKA AuthorRank, has a huge influence on ranking.
Cepac’s lawyer marketing specialists can help your law firm with an SEO audit that will help you identify the potential flaws in your website and help rank your online properties with their Internet Marketing Blueprint —a system adopted by CEPAC to help you ascertain exactly what you need to rank for competitive markets. The blueprint lays out what is necessary to reach page one in the search engines, and the investment needed to make it happen.
Event Details and How to Connect With CEPAC
This year the annual AAJ convention will be held at Hilton in Chicago, from Saturday, July 28th to Tuesday, July 31st, and offers the chance to network with experts in your practice areas and join the dialogue that develops during the 50 CLE programs.
Contact Rene Perras at the event and call him on his cell phone 561-346-2586 to get ahead of your competition.
Rene Perras, President
With offices in Dallas, NY, Palm Beach, Montreal, and San Francisco, Cepac has developed innovative strategies and has extensive expertise in lawyer marketing and TV advertising. CEPAC specializes in developing web-marketing strategies and SEO services.
For over 60 years, the AAJ has supported plaintiff trial lawyers—as the collective voice of the trial bar on Capitol Hill and in courthouses across America.
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