08/23/2011 // San Francisco, CA, USA // Rene Perras…… Le Buzz // Rene Perras
San Francisco, CA (Lawyer Internet Marketing News) — It’s not surprising that online videos are gaining in popularity and putting pressure on cable TV subscribers to “cut the cord,” as consumers are turning to on-demand streaming video straight to their laptop, iPad or Tablet, as well as to their smartphones. The ability to watch your favorite shows or videos through on-demand streaming has attracted 158.1 million online video viewers in 2011, which is expected to grow to 195.5 million by 2015, according to an eMarketer report.
Lawyer Internet marketing firms, like Cepac lawyer marketing, have recommended that law firms produce law firm Web videos, which can also be re-purposed as law firm Web video ads, instead of putting the attorney Web videos on the shelf. In fact, eMarketer revealed that Yahoo! Research has indicated that pre-roll, mid-roll and post-roll online videos are better at boosting advertiser and brand recall than other types of online ads.
Almost half (47%) of respondents said they remembered the brand or product advertised after viewing a pre-, mid- or post-roll video ad, reported eMarketer.
Typically, pre-roll, mid-roll and post-roll law firm Web video ads allow for longer messages and more information on where consumers can go to learn more about your law firm. These units are placed in the most optimal space for brand recognition and viewer engagement, because as a captive audience, most watch the pre-roll law firm Web video ad while waiting for their video to begin, and the same goes for mid-roll.
Consumers are already engaged in the video when they are paused to show the law firm Web video ads. This ad placement enhances the likelihood that they will stay engaged while watching your law firm video ads, as they wait for their video to continue. Post-roll can be equally effective, because the law firm Web video ads are located at the end of the consumer’s chosen video, which gives them the opportunity to visit the lawyer website featured in the law firm Web video without having to miss any of the video.
The concept of exposure influencing recall is also demonstrated by the fact that in-stream units like pre-roll ads—the most recalled ad unit types—are also the most used video units by US marketers, according to Break Media.
The CEPAC lawyer marketing team has proven experience in attorney marketing and creating powerful lawyer Web videos and attorney websites. If you are ready to increase leads for your firm then contact CEPAC today for a free consultation on how to gain visibility, and effectively market your law firm. Call Rene Perras or visit www.cepac.com to take your lawyer Internet marketing to the next level with law firm Web video ads.
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