Lawyer Social Media Marketing: Facebook Fans More Valuable Than You Think!

08/09/2011 // Dallas, Texas, USA // Rene Perras…… Le Buzz // Rene Perras

(Lawyer Social Media Marketing News) — Your attorney marketing efforts have racked up hundreds of Facebook fans and Facebook page “likes” through your lawyer social media campaign, now you may be asking yourself, “What’s a Facebook fan really worth?”

It’s easy to think, “Well I got all these Facebook fans, which is great for our law firm, but are they really helping our lawyer social media marketing campaign? And can our Facebook fans help to market our law firm.” The answer is yes, and here’s why.

ComScore and Facebook made it their mission to answer that question, and their answer is: A fan is worth the sum of his or her friends, reported AdAge.

Confused? Let me explain. Your law firm has 200 Facebook fans, but realistically, only a portion of those 200 fans are online and actually see your lawyer Facebook posts on their news feed. But, if just one Facebook fan likes or comments on your law firm’s Facebook post, that action is broadcast to their friends (according to Facebook, an average user has 130 friends). This means more people are seeing that someone they know, and likely trust, has become engaged in what your law firm Facebook page has to offer and found it important enough to join in on a conversation. Each broadcast creates multiple impressions. Even more importantly, this action influences their friends to also “like” your law firm Facebook page, creating more traffic and visibility for your law firm.

In May, Starbucks reached 8 percent of all U.S. Internet users through Facebook posts, and most of those users weren’t even friends of Starbucks, they were reached through their friends who are, Adage reported. While your law firm may not be a “mega-brand” like Starbucks, the same marketing philosophy applies to your attorney marketing tactics.

Want to know the best part of this? It comes at no media cost to the law firm. Attracting more fans to your law firm Facebook page through existing fans is free, and it comes without additional work on the attorney’s part. But, it is also important to keep in mind that your law firm wants to attract authoritative, credible and influential followers who can help build your lawyer social media network. Attracting the right type of followers will also help grow your fan base and improve the chances that your law firm will be hired by someone with a lucrative case, who found your law firm through that influential follower.

Law firms also must keep in mind that by choosing to handle your lawyer social media campaigns without the help of an experienced attorney marketing agency, your law firm can create a PR and advertising disaster. Lawyer social media campaigns require a lot of attorney marketing time and effort. Simply signing on once a day will not suffice, and your lawyer social media campaign will suffer and your law firm may not see the positive return on investment that you had hoped for.

The legal advertising team at Cepac lawyer marketing is skilled at creating and implementing top-notch law firm social media campaigns, which target relevant consumers, turning “friends” into clients. Cepac lawyer marketing offers effective social media campaigns that utilize proven tactics to build your law firm visibility, awareness and client base.

For more information on Cepac lawyer marketing or lawyer social media marketing campaigns contact Rene Perras or visit

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