Lawyer Marketing: Debunking Popular Law Firm Marketing SEO Myths

Lawyer Marketing: Debunking Popular Law Firm Marketing SEO Myths


06/07/2011 // San Francisco, CA, USA // Rene Perras…… Le Buzz // Rene Perras

(Lawyer Marketing News) — Throughout my 20-plus years in the law firm marketing industry, I have heard a wide array of law firm marketing advice that my clients have been told. Some law firm Internet marketing companies have come up with some far fetched advice and tips on how to boost your law firm’s position on search engine results pages (SERP), and many attorneys are falling for their tricks.

Lawyers, listen up! These are some common SEO myths that unscrupulous law firm marketing agencies may try to sell you on:

1. You will see SEO results in only a few weeks: Obtaining top placement on Google, Yahoo and Bing for lawyer Web ranking results can’t be achieved overnight. Simply building a website and optimizing it will not place your law firm on page 1 in Google; it has to be cultivated and nurtured for months. Your SERP placement also depends on who else is optimizing for the same terms and seeking the same precious Internet real estate that your law firm is.

Any law form Internet marketing company that promises you that a proper lawyer website design will have hundreds of hits and rank number 1 on Google in a matter of weeks, is inflating your expectations and stretching the truth.

2. Buying back-links will boost your law firm’s SEO efforts: Incoming links are an important factor in ranking your pages and determining how your lawyer website is ranked on SERPs. But, buying these links from “link farms,” which provide thousands of links for a fee, can actually damage your websites reputation and it’s ranking. Once Google catches on to your “link spamming,” the search engine can penalize your lawyer website and greatly diminish its ranking.

3. Use Duplicate Content: I’ve actually had lawyers tell me that they were advised to copy articles that were posted on other sites and copy them onto their site as their own. Not only is that plagiarism, it’s bad advice.

Yes, your lawyer website design needs content to help boost SEO, but original content is the kind of content your lawyer website needs. Creating relevant and powerful original content on your lawyer website will boost your SEO efforts, and help make your law firm an authority on the Web.

4. Use as many SEO keywords as you can: Yes, it is important to use keywords in your law firm’s original content, but be careful not to overstuff your content with the keywords. If you try to put keywords in unnatural spots, or use them too many times, Google may catch on and actually penalize you for it. This is called “keyword stuffing.”

News articles have proven especially effective for law firm marketing, because consumers can link back to your articles and pages using your desired SEO keywords in the text of those links, thus boosting your law firm’s SEO efforts and SERP rankings. But in the end, remember to keep your law firm’s content natural, clear and concise using keywords only where appropriate.

Above all, if a law firm marketer is promising your law firm quick results and top placement on SERP in a matter of weeks at a low, low price, you should beware. Like the old saying goes, “You get what you pay for.”

For more information on effective lawyer marketing, Internet marketing campaigns, private label newsrooms or any other of our attorney Internet marketing programs contact Rene Perras.

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