Taco Bell Says Here’s ‘The Beef;’ False-Advertising Lawsuit Withdrawn

04/19/2011 // WPB, FL, USA // Personal Injury Lawyers News // Nicole Howley

Los Angeles, CA– The widely publicized false-advertising lawsuit against fast-food giant Taco Bell has officially been withdrawn. The lawsuit claimed that Taco Bell’s “seasoned ground beef or seasoned beef” is actually filled with substantial amounts of fillings rather than being 100% beef.

The Washington Post reported that Taco Bell, based in Irvine, Calif., said Monday the allegations were “absolutely wrong” and the lawsuit was voluntarily withdrawn by the firm that filed.

The lawsuit claimed the ground beef is made of water, isolated oat product, wheat oats, soy lecithin, maltodextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch and sodium phosphate, some beef and seasonings. “Taco Bell’s definition of ’seasoned beef’ does not conform to consumers’ reasonable expectation or ordinary meaning of seasoned beef, which is beef and seasonings,” as previously reported in “False-advertising lawsuit asks Taco Bell ‘Where’s the beef?”

The law firm that withdrew the lawsuit said Taco Bell has already made alterations to its marketing and product disclosure.

Taco Bell Chief Executive Greg Creed said of the suit to the Washington Post:

This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising. We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand.

Legal News Reporter: Nicole Howley-Legal news for false-advertising lawyers.

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