Lawyer Web Marketing: IAB’s Self- Regulating attempts to keep FTC & Obama at bay

03/21/2011 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras

(Lawyer Web Marketing News) — In the newest installment of the ongoing Internet privacy saga, the Interactive Advertising Bureau (IAB) has announced the introduction of a self-regulatory program. The program will be mandatory for its members, as part of their latest efforts to ward off government regulation of the World Wide Web. The IAB isn’t the first to implement self-regulatory programs for its members, just last month the Direct Marketing Association made a similar announcement about their own privacy measures.

These self-regulatory Internet privacy programs have been designed to keep the U.S. government, most notably the Obama administration, from imposing a broad privacy regulation that will likely affect Internet marketers and advertisers on an unknown level.

Many believe that such government regulation, like the Federal Trade Commission’s (FTC) proposed “Do Not Track Program,” will kill online advertising and marketing and put many jobs in jeopardy. Even major search engines, like Google, are concerned about such regulations because like Internet marketers, they also rely heavily on consumer tracking in order to provide relevant search results to its users.

In just two short weeks, many online advertisers will know their fate when the Senate Commerce Committee holds their hearings on online privacy.

“The online advertising industry should be commended for its continued efforts to improve consumer privacy after release of our staff report in December,” FTC’s David Vladeck said in a statement provided to Adweek. “Enforceability is a critical component of any industry effort to give consumers choices about online advertising, and the adoption of mandatory privacy practices for IAB members represents positive progress in this area.”

IAB members have six months to get into compliance with the privacy measures. The Council of Better Business Bureaus (BBB) will enforce the security programs by monitoring Web sites and accepting competitor and consumer complaints.

Regardless of whether new Internet regulations are implemented, the marketing team at CEPAC, knows how to increase leads and new clients for law firms. For more information on effective marketing for law firms, attorney private label newsrooms or any other lawyer web marketing products contact Rene Perras.

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