Rene Perras: Social Media is Crucial to Law Firm Marketing Efforts

12/02/2010 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras

Marketers, clients, and consumers are steadily recognizing the importance of social media as an integral piece of an effective marketing mix. Currently, there are over 500 million active users on Facebook, who spend over $700 billion a month, while Twitter has 175 million registered users who account for 95 million tweets per day. In addition, 500 peer influenced impressions are generated everyday on social media sites, with 62 percent of the impressions originating from Facebook.

With the expansive and captive audience, social media is an effective driver of brand visibility and awareness. Employing proper social media marketing techniques can help take your law firm to a whole new level through building clientele and new cases.

The law firm marketing experts at Cepac Inc. are skilled at creating and implementing top-notch social media campaigns, which target relevant consumers. But, treading the social media waters can become rough if you don’t know what you’re doing. You can effectively destroy your brand and reputation if you’re not careful with what you say, do and broadcast on social media sites like Facebook and Twitter.

Cepac uses specialized approaches to find online conversations people are having that are relevant to law firms to capture potential clients. We also comment on popular blogs, forums and other relevant sites with targeted phrases, which link back to your site and which ultimately appears on search engine results pages. To generate interest in your law firm, Cepac’s writers craft relevant content with highly searched terms for your law firm, which is then posted on blogs and social networks. Aside from gaining new social network “friends,” Cepac also maintains your social media pages by updating statuses, posting location based comments and inbound links.

CEPAC, a lawyer marketing and legal advertising agency, is a leader in the law firm marketing arena. Cepac offers effective social media campaigns, which implement proven tactics to help transition social media users into new clients and cases.

For more information on law firm advertising, social media campaigns for lawyers or Smart News Technology, contact Rene Perras or visit Cepac.com.

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