Lawyer Marketing-Rene Perras on Creating Authoritative Relationships Within News

11/04/2010 // West Palm Beach, Florida, USA // Rene Perras…… Le Buzz // Rene Perras

Lawyer Marketing News– “Breaking News Alert” typically grabs the attention and captivates society as it scrolls across your television screen, announced on the radio and plastered along the headlines of your favorite Internet news site. Everyone seemingly stops dead in their tracks to hear and see what exactly happened to cause such a stir.

Now, imagine if your law firm’s name could be attached to the hottest news story to hit the Internet, placing your law firm directly in the center of the media storm? That thought is actually a reality with Cepac’s state-of-the-art lawyer newsroom software platform, Smart News Technology.

According to a Pew Research Center study, “Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be making up for more modest declines in the audience for traditional platforms.” The study also revealed that roughly a third (34%) of the American public went online for the news, slightly higher than the number of people who opted for their daily newspaper as their news source; and over a third of Americans (36%) used both digital and traditional sources for news.

Through the online, private label newsrooms, which are designed to match the brand of your law firm, your lawyers can effectively position your law firm as reporters of the nation’s hottest topics and news stories. By blogging on your newsroom, you can create a clear, credible and constant voice for your law firm, giving prospective clients a sense of security with your legal team’s knowledge.

Talking about the latest and hottest news stories in your field of practice will essentially position your law firm’s name with the news article, which is distributed to Google, Yahoo and Bing for placement among other news sources like The New York Times, Reuters and The Washington Post. Virtually no other online public relations system offers attorneys this exclusive ability to establish high visibility, which improves search engine and website rankings. Each syndicated article first becomes fresh content for your website as it funnels through the system, and then creates relationships with other authoritative websites in the form of links back to your site.

But, blogging is just not about getting your name out there with hot topics; it’s a relationship builder between your law firm and your clients that needs to be nurtured and cultivated. Your law firm is instilling faith with prospective clients by blogging about similar cases, verdicts and opinions, reassuring them of your legal expertise and knowledge. Blogging is “a relationship-building tool. It’s closer to taking somebody to a luxury box at a football game than an advertisement,” stated Kevin O’Keefe, CEO and Publisher of LexBlog, in a Star News article titled, “More lawyers blogging to educate, market themselves.” But, the only disadvantage to blogging is unless you have established your own network, where people actually pick up your content, then your post is only the equivalent of another website page on the Internet.

CEPAC, a lawyer marketing and legal advertising agency, offers top-notch lawyer marketing services like newsrooms, social media and advertising campaigns, along with more the more traditional lawyer marketing approaches including television, radio and print advertising.

For more information on lawyer marketing, website design for attorneys, SEO for law firms or Smart News Technology, contact Rene Perras or visit

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