Marketing Team Provides Insight for Those Who Ask Does Blog Marketing Really Help Law Firms?

West Palm Beach, FL — April 5, 2008- Internet marketing has become one of the most effective means of increasing awareness of a company or firm’s availability. Several avenues fall under the umbrella of this type of marketing including interactive blogging. A million reasons have been proposed for why blogging is an integral part of successful web advertising campaigns, but some legal professionals continue to remain skeptical on how this medium can improve their visibility. Lawyer marketing firm, CEPAC, has devised a list of five major reasons law firms should consider blog marketing as one of their principal advertising tools for increased success. The list is designed to change the minds of even the most skeptical of skeptics.

Top Five Reasons to Choose Blog Marketing

  1. Leverage website visibility – Search engines use blogs for indexing. Blogs sites not only help get a firm’s name in the spotlight, but also increases traffic to one’s main website.
  2. Generates Great Leads- Blogs help bring in a higher number of prospective clients.
  3. Improves Client Relationships- Blogs help individuals get important answers to their questions and makes potential clients feel more comfortable choosing one’s firm.
  4. Blogs help individuals increase their understanding of their rights under the law by providing a convenient outlet to communicate with experienced experts in the field, at no cost.
  5. Is Good for Research- Blogs help professionals keep up with current events and needs of consumers in a word of mouth fashion, which is credited as being the most effective means of communication.

CEPAC- Building Distinctive Images

CEPAC is a company with more than two decades of experience in successfully helping law firms and attorneys create compelling marketing and advertising campaigns. The marketing firm designs campaigns for print, radio, television, and Internet based media. CEPAC uses careful strategic planning to develop individualized campaigns that are tailored to the distinct needs of one’s region. With offices in New York, Dallas, Palm Beach, and Montreal, their work with the legal profession has contributed to improving the success of numerous law firms across the country.

To inquire about hiring CEPAC lawyer marketing firm, or for more information please visit