/lawyermarketing101.com/Rene Perras Law Firm Internet Marketing Consultant/ 09/24/2010
Over the last few years lawyer marketing professionals have seen dramatic changes in web marketing, social media, and search engine optimization (SEO) techniques due to Google Caffeine, Bing and now Google Instant. As Internet marketing for lawyers evolves, what will be the next big thing?
While 2010 has seen a huge increase in the adaptation of social media like Facebook, YouTube and Twitter by law firms and many have made better utilization of their legal blogs and attorney newsrooms, it seems like smart phones such as the iPhone, Blackberry and Droid may drive the next wave of lawyer marketing efforts.
As more consumers adopt the smart phones as their primary way to access the Internet, the mobile web will become more important than many had imagined just a couple of years ago. Although it would seem that these expensive phones would be in the exclusive realm of more financially set consumers, research has shown that for many of the less affluent in our society, the mobile web is their only access point as they may not be able to afford a phone and a high speed connection at home.
This development bodes will for lawyer marketing, as many of the more affluent consumers may have social networks that enable them to find attorneys through recommendations from a peer rather than through Internet search. In order to take advantage of this trend, law firm Internet marketers need to be among the first to jump on board and optimize their law firm websites to function properly on smart phones. Allowing an even greater number of consumers to access a law firm’s website expands the potential universe of new clients and helps create a connection simply by providing something that your competitors may not be offering.
An even more effective opportunity is presented when an app is designed to work with iPhones and the other smart phones so that a Free Case Evaluator form can be filled out and the data captured. It is more than just about providing an additional touch point for potential clients to reach you, it’s about creating an environment that subtly demonstrates your law firm’s commitment to providing service that is second to none. It goes hand-in-hand with the promise of your brand and is a clear way to differentiate your firm from the rest of the competition in your geographic sphere of influence.
For more information on mobile web design for lawyers, SEO for law firms and how your firm can take the leap to the mobile web, contact Rene Perras.
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