The NBA basketball team Houston Rockets teamed up with the leading Bitcoin solution provider NYDIG to become the team’s official Bitcoin service partner. This transaction will provide the team with opportunities related to cryptocurrency and give NYDIG exclusive exposure on the team’s social, digital and arena platforms. All undisclosed sponsorship amounts are paid in Bitcoin.

NYDIG and the Houston Rockets establish an encryption service partnership

NYDIG, the Bitcoin service company, has Forged Sponsorship agreement with the two-time NBA champion basketball team Houston Rockets. This transaction will make NYDIG the team’s official Bitcoin service partner and Bitcoin platform, which means that the company will have exclusive access to multiple spaces of the franchise, including social, digital and arena platforms.

The Houston Rockets will also work with NYDIG to expand their knowledge and understanding of the cryptocurrency world and the use of these new investment tools. In response, Gretchen Sheirr, President of Business Operations of the Houston Rockets, said:

Our organization relies on technological advances to maintain its leading position. Working with NYDIG allows us to leverage the growth of Bitcoin to provide our fan base and colleagues with creative rewards and payment options.

Naming rights and NYDIG’s recent partnership

Through this transaction, NYDIG will also obtain the suite-level naming rights for the Toyota Center (home of the Houston Rockets), known as “NYDIG’s Bitcoin Suite”, and will receive advertisements during the Rockets games. The sponsorship amount (not disclosed by any party) will be paid in full by NYDIG in Bitcoin, and the funds will be kept by NYDIG. Kelly Brewster, Chief Marketing Officer of NYDIG, explained in detail:

The Rockets will pay in Bitcoin, and this partnership highlights our excitement about the Bitcoin innovation happening in the Houston area and there.

NYDIG has been working with Partnerships Recently, earlier this month and Landry’s — Catering, hotel, and entertainment companies — support the Bitcoin loyalty reward program, which will bring Bitcoin rewards to certain users of the franchise.Company also get Bottlepay is a payment company based on the Lightning Network and includes its Lightning Network infrastructure in NYDIG’s current full-stack products.

What do you think of the partnership between NYDIG and the Houston Rockets? Tell us in the comments section below.

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